synthesis labs - product design, product development, branding
Product Design, Product Development - Red Ant.
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When Red Ant wanted to conduct a conceptual study on the future of personal computing, they knew that they needed to find a firm with technical competence as well as design prowess. Naturally, they selected Synthesis Labs for the project. By combining the current needs of PC users with innovative future proof design, we developed a PC concept that packaged all the different components into one space saving, energy efficient, and functional form factor.

As the result of the conceptual study performed by Synthesis Labs, Red Ant was able to determine the future requirements of PC users, the viability of an all-in-one PC design, and manufacturing feasibility. All these factors lead to a significant savings in R&D cost and valuable time.

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