Contact Us

Product Design Process


Our Product Design Phases

Design Philosophy

We are creators, athletes, thinkers, problem solvers, designers, teachers, engineers, consumers.

We are all of these, which is why our product design philosophy centers around the human experience. It's why the products we develop for you speak to your customers with such conviction.

By understanding every aspect of your customer, we not only help you design your product, we help you design your success. While other product development firms simply develop products, we develop products that change and redefine industries. We help you determine what void your product fills in the market, how your product fits in the market, and most importantly, how it will change the market. Your product also defines your company, your brand. We place much emphasis on the big picture, the short and long term goals of your business organization, and how your product will help accelerate the achievement of all those goals.

Design Process

Our product design and development philosophy is a user-centric process. Every design and engineering process we engage in is ultimately targeted toward the end user; your customers.

We obsess about every aspect of your product from aesthetic consistency to engineering superior functionality to materials selection to design decisions that influence customer perceptions about your brand. We strive to achieve nothing less than perfection.

Powerful product design evokes desire. Desire is that strong almost overpowering connection between your products and your customers. It's intangible yet it's real.

Desire is by design and the two walk hand in hand. It's a good thing we know a lot about both.

Phase 1 | Concept Development

During Phase 1 we develop a design parameters guideline through exhaustive market research, engineering analysis, human factors analysis, and human interaction analysis.

We also acquire parameters, restraints, and specifications that you may have and include them in the design parameters guideline.

Phase 2 | Concept Generation

In Phase 2 we let our imaginations run wild and unleash our creative freedom. No design concept is too far-fetched as long as it falls within the design parameters formulated in Phase 1.

This phase is highly interactive and we involve you during every step of the process.

Phase 3 | Design Verification

We begin Phase 3 once you have narrowed down and selected a concept or combination of concepts from Phase 2. We refine and/or combine concepts into one cohesive, remarkably functional, aesthetically superior design and package it into a highly detailed drawing.

This detailed drawing serves as a base design reference for your CAD model or Technical Drawing provided in the next phase.

Phase 4 | CAD / Technical Drawing

In Phase 4 we produce a virtual manifestation of your product in 3-D space as a CAD model.

The 3-D CAD model allows us to analyze various factors such as tolerances, ergonomics, and materials.

The virtual space allows us to run real world test such as load bearing, mechanical functions, physics, and structural integrity.